Why I started taking PRIME
In 2019 my co-founder Andy and I teamed up to create a sports nutrition business that we called Go Condition.
We wanted Go Condition to reflect our personal values and we recognized that that there is a lot of “snake oil” in the supplement space, so we wanted our products to genuinely be backed by science, and to be simple and effective, with ingredients that mattered in amounts that made a meaningful difference.
We teamed up with a world class team research scientists to help develop products with us. These guys conduct clinical trials on products and ingredients and publish their research in peer reviewed science journals. They know their stuff.
One of the first products we introduced was a patented flavonoid complex supplement we called PRIME. The researchers walked me through all of the science on the product and shared and explained multiple scientific journal articles on the product's flavonoid complex and partner ingredients, caffeine, omega 3 fish oil and vitamin c. They explained how they work in the body, and ultimately what they do for our health.
The study I personally found most compelling was performed by the Danish Diet Cancer and Health Cohort.
This well known and highly regarded study spanned 23 years, included over 56,000 participants and concluded that “a moderate habitual intake of flavonoids was inversely associated with all-cause, cardiovascular- and cancer-related mortality.”
That quote is pulled directly from their research. And 23 years and 56,000 people is not fake data.
The research shows that flavonoids are good for you and you need to consume about 400 mg/day for optimal benefits. The research also shows that most Americans are consuming less than 10% of what the research indicates we need. So, I started taking PRIME every day as a means to ensure I was getting my required amount
Now, if you are like me, you probably have a couple of questions.
First, what the heck is a flavonoid? I didn’t know either and I will get to that in a minute.
Second, what does this have to do with aches and pains?
First, let me share my experience and then my 70-year-old father’s experience.